Tag Archives: the sun

Why the Parties need to monitor side-wiki

24 Nov

Side-wiki is a newish tool from Google that allows members of the public to place unmoderated comments onto a web page using the google toolbar. Every company needs to start monitoring this new tool,which theoretically can open a pandora’s box. Comments could range from the very positive, to the down-right insulting although, it is too early to say if it could have a real effect on a company’s brand image as it can only be accessed and viewed if you have the Google toolbar and you can only add a comment through a Google login and username. Both however, are very easy to get.

If Google starts indexing comments as part of their search result list, then there could be significant issues.

Below are a few high profile names that have been hit by negative or off-message side wiki posts which include the Labour and Conservative Parties’ home pages. The Liberal-Democrat website has no comments at all.

My particular favourite are the comments on the Sun.

My advice to all organisations, post something on your side-wiki now. You can’t stop people from making comments, but youcan at least try and push them past the fold. There is no way to moderate either.


Labour Party side-wiki comment

Conservative Party side-wiki comment

The Sun side-wiki comment

Tesco side-wiki comment

Walmart side-wiki comment



And Murdoch wants us to pay for this?

11 Nov

By Nick Osborne

I know a lot of these points have been written about them before, but I thought it would be worth revisiting them and combining them. I thought of this when I saw the video from Sky News Australia that Alex Smith wrote about this morning on Labour List.

In this video at the Murdoch managed to call Obama racist, agreeing with the appalling Glenn Beck from FOX News. He also goes into detail about his plan to charge online users of his newspapers such as the Sun and the Times, stating that people should have to pay for all online news and the public has been getting away with free news for far too long. In a way, I can understand his point from a purely commercial point of view, we pay for exactly the same thing on paper after all.

Jacqui Janes

And Murdoch wants us to pay for this?

But I resent having to pay for stories like the recent misspelled letter fiasco from Gordon Brown. What is especiallyawful about this is the fact that they couldn’t get the name right either, appalling. Thanks to Harry’s place for picking up this article. This was purely vindictive in my opinion.

Murdoch also had a go at Google for “stealing content” earlier in October and suggested that all aggregators were thieves.

Suffice to say, Murdoch managed to annoy plenty of people on his recent tour of Australia. As well as his rants about Obama and charging for news, in separate interviews (given to Murdoch owned newspapers The Australian and Melbourne’s Herald Sun), he called Kevin Rudd delusional and implied that he had better watch out in the coming election year by pointing to the anti-Gordon Brown sentiment in the UK media, hinting at the Sun’s conversion to the Tories.

We all know the media has huge power over the will of the people through the media, but is Murdoch essentially weilding his power over Heads of State? Apparently Murdoch doesn’t think much of Rudd for attempting to change global thinking regarding climate change and also called him over-sensitive.

To be honest, I don’t know what scares me more; the fact that Murdoch thinks he has this power, or the fact that he probably does.