Side-wiki is a newish tool from Google that allows members of the public to place unmoderated comments onto a web page using the google toolbar. Every company needs to start monitoring this new tool,which theoretically can open a pandora’s box. Comments could range from the very positive, to the down-right insulting although, it is too early to say if it could have a real effect on a company’s brand image as it can only be accessed and viewed if you have the Google toolbar and you can only add a comment through a Google login and username. Both however, are very easy to get.
If Google starts indexing comments as part of their search result list, then there could be significant issues.
Below are a few high profile names that have been hit by negative or off-message side wiki posts which include the Labour and Conservative Parties’ home pages. The Liberal-Democrat website has no comments at all.
My particular favourite are the comments on the Sun.
My advice to all organisations, post something on your side-wiki now. You can’t stop people from making comments, but youcan at least try and push them past the fold. There is no way to moderate either.