Tag Archives: Greenpeace

Greenpeace ad

20 Apr

Greenpeace does some really powerful ads, the best example I can think of from the top of my head being the Kit Kat palm oil ad.

Here is one that I’ve just seen that is pretty stunning and would have taken a lot of work and, unless it was done pro-bono, would have been pretty costly.


Greenpeace takes on Nestle

20 Mar

Greenpeace has taken on Nestle’s KitKat to highlight the use of palm oil in the Nestle product. The harvesting of palm oil has devastated the rainforests in Borneo, which also happens to be the only natural home of the Orangutan.

It’s a heavy ad, very visually intense. What are your thoughts? It is certainly going to be interesting to see how Nestle reacts.

What are the Climate Camp protestors hoping to achieve?

28 Aug

Don’t get me wrong, I believe in man-made climate change and I think governments across the world need to make some hard decisions very, very quickly if we are to stave off a disaster with worldwide implications. And I can understand why some people think Government’s are working too slowly to prevent climate change related chaos because, in my opinion, they are.

But, what are the Climate Camp and other organisations like Plane Stupid protestors trying to achieve? Sure, throwing green custard on Peter Mandelson was a little bit funny, managing to scale the House of Commons to unfurl their banner was a reasonably impressive publicity stunt and their earlier protests against the third runway at Heathrow and the Drax coal-fired power station had some merit.

But the fact is stunts like these are only going to start to really doing some damage to their campaigns. Blocking streets, stopping people from working aren’t going to make people sympathetic for their cause. In fact, it is probably going to start to really piss people off (pardon my French).

And unfortunately, we all remember the scenes of the G20 protests in April that saw police use excessive force, but let’s face it, not all of the protesters were totally innocent.

I also get the impression that even some of the more reasonable protests always seem to deteriorate into a festival atmosphere. That isn’t going to impress average working people who are the ones that need to be convinced increasing their taxes and cost of fuel bills will be worth it in the end.

Even Greenpeace, which has in the past been known to pull some pretty impressive stunts themselves (one of my favourites is below after the Pasha Bulker tanker ran aground on the beach of Newcastle Australia), haven’t really been publicly involved with the latest Climate Camp protests.

I’d be really interested in your thoughts as to whether the Climate Camp protestors are helping raise awareness surrounding climate change, or if they are just kids who are doing more damage than good.

Cross posted with Ruder Finn Dot Comms

Greenpeace Australia shine the words "this is what climate change looks like" onto the hull of the Pasha Bulker tanker which beached in Newcastle, Australia

Greenpeace Australia shine the words "this is what climate change looks like" onto the hull of the Pasha Bulker tanker which beached in Newcastle, Australia