Tag Archives: ged carroll

The new Lib-Dem slogan – so what does it mean?

12 Mar

The Lib-Dems have released their election slogan prior to their Spring Conference this weekend. They have decided on ‘Change That Works For You. Building A Fairer Britain.’

I have no idea what that means, but it is awfully similar to the Labour “A Future Fair for All” slogan and the Tory “Change for Britain” slogan.

Incidentally, the Conservatives barely make mention of their own slogan on the Tory website so either it doesn’t resonate with voters, or they aren’t comfortable with it themselves. They are also all over the place with smaller call-to-actions by using Year for Change, Vote for Change etc etc. Either way, a slogan is meant to capture the focus of a campaign, and I don’t think theirs does.

But, back to the point, essentially, the Lib-Dems have done what they do best and have sat in the middle.

From a communications point, my colleague and pod-mate Ged Carroll points out in PR Week that:

“Initial thoughts are that it’s not particularly memorable, only catchy in the way it could trip Lib Dem candidates up and doesn’t provide a clear brand proposition.”

Apart from the odd messaging, I don’t think two sentence slogans work, it doesn’t stick in your head and it could be seen as lacking a focus and confusing. A Future Fair for All is clear, Change for Britain is straightforward, but “Change That Works For You. Building A Fairer Britain” just seems all over the shop.

Anyway, we will see how it goes, I presume it was tested with focus groups, but it doesn’t seem to have the same sway as Yes We Can.

Advertisements

Is Google more powerful than Murdoch?

16 Nov

After my post last week about Mr Murdoch and his dislike of online content aggregation tools, specifically Google, I was interested this article on TechCrunch as to whether NewsCorp could indeed hurt Google.

My point of view, especially after my detailed chat with my colleague Ged Carroll,  is that he can’t beat Google, but I think he can scare the bejesus out of Google shareholders and then make Google do something it doesn’t necessarily want to.

Theoretically, as was discussed in the TechCrunch article, if Murdoch can convince Bing, Microsoft’s aggregator, to pay for the aggregation rights of NewsCorp material, it could be worth removing NewsCorp from Google’s online rankings. If he can show he is earning more money from Bing, other news companies might follow suit. Then Google has problems.

By stepping up to Google, perhaps he hopes it back down and deal. This would clearly benefit NewsCorp. Like him or loathe him, he’s clever and he must have something up his sleeve.

According to cash alone, despite his many billions of dollars, Google should win this war, but Murdoch is one of a few people in the world that just by saying his name can cause people, especially in the media world, to shake in their boots. Not many people can get through to whatever Head of State he/she wants, when he wants. Murdoch can and that means something.

Thoughts?