Tag Archives: conservative

Election imagery – part one

21 Apr

Globally, elections give the opportunity to artists to make comment on society. It also gives marketing and communications professionals the opportunity to plug their wares. Below are a few examples. I’m collecting as much as I can at the moment, but it would be great if you can send me more and I’ll post it up.

These chips were being handed out at Clapham Junction and are the Nick Clegg version. There are three different packets, obviously Brown, Clegg and Cameron although all three are just sea salt flavoured. I haven’t seen the Labour or Tory versions anywhere except at the Real Election website.

Below is a sticker from the Anarchist Party that was stuck over another ad on a tube on the Northern Line. Its message is simple, that the other parties don’t care. Interestingly it focuses on Brown, Cameron and the BNP’s Nick Griffin, guess they didn’t see the Lib-Dem surge coming.

The Conservatives are being targeted like an incumbent Government

9 Apr

Labour, the Lib-Dems and now the SNP all have at least one thing in common, they all seem to have the Tories directly in their crosshairs as the Tories seem to be under the most scrutiny and attack so far in the election campaign.

Of course none of this is a shock, it is only natural for the parties to have a go at each other, but what is striking about the attacks on the Tories is that it would normally be reserved for an incumbent Government, rather than the Opposition. The Tories are obviously the bookies favourite to win the most seats, at the very least the largest number in a Hung Parliament, so they are seen as the biggest threat by all of the parties.

Labour is obviously going after the Tories on everything as their prime competition. The Lib-Dems are trying to impress themselves onto voters as the eligible kingmakers whilst protecting their own seats which is evidenced most recently by Nick Clegg launching a “VAT Bombshell” poster campaign focusing on the Tory tax scheme. Alex Salmond is also trying to scare voters away from voting Tory in Scotland by running with a line that the Tories will go on a “smash-and-grab” spree by reviewing £1billion worth of funding to Scotland.

The latest Lib-Dem attack on the Conservative tax strategy

Of all of the parties, this probably benefits Labour the most as a lot of the “attack-dog” work they would normally have to do is being done by the smaller parties on a far more targeted level than the Labour election war chest would normally allow. The Tories therefore have to spend more time defending their policies and ideas on a national scale as well as batting away attacks on a more geographically targeted scale. Labour, while still needing to point out their perceived flaws in Conservative policy has more of an opportunity to sell in their policies.

Whether this will make a huge difference on Election Day, we will only know on May 7 but what is sure is the Tories would like more scrutiny on Labour, rather than being almost constantly defending their own policies and agenda. Labour would therefore be enjoying the underdog status and it is well-known this is a position where Brown feels very comfortable.

Cross posted with my personal blog.

Why the Parties need to monitor side-wiki

24 Nov

Side-wiki is a newish tool from Google that allows members of the public to place unmoderated comments onto a web page using the google toolbar. Every company needs to start monitoring this new tool,which theoretically can open a pandora’s box. Comments could range from the very positive, to the down-right insulting although, it is too early to say if it could have a real effect on a company’s brand image as it can only be accessed and viewed if you have the Google toolbar and you can only add a comment through a Google login and username. Both however, are very easy to get.

If Google starts indexing comments as part of their search result list, then there could be significant issues.

Below are a few high profile names that have been hit by negative or off-message side wiki posts which include the Labour and Conservative Parties’ home pages. The Liberal-Democrat website has no comments at all.

My particular favourite are the comments on the Sun.

My advice to all organisations, post something on your side-wiki now. You can’t stop people from making comments, but youcan at least try and push them past the fold. There is no way to moderate either.

 

Labour Party side-wiki comment

Conservative Party side-wiki comment

The Sun side-wiki comment

Tesco side-wiki comment

Walmart side-wiki comment

 

The mother of digital parliaments

5 Nov

By Nick Osborne and Ged Carroll

The Internet has been changing every facet of modern life, even the mother of parliaments (at least to a certain extent anyway).  An exact state of affairs at parliament would be tricky to gauge, as innovation seems to be happening in different places.

Examples include the recent guide to Twitter, published by Neil Williams, head of corporate digital channels at the Department for Business, Innovation and Skills (BIS), which outlined how the micro-blogging service could be used to share policy information and engage the general public around issues of interest.

The main political parties have shown enthusiasm in adopting social media as well, although this hasn’t necessarily translated across to their respective Parliamentary Members where there is the more familiar range of adoption patterns from early adopters to laggards to complete technophobes. Pretty much every Member of Parliament and election candidate not contesting a safe seat has a web presence of some sort, whether that is through a party backed website, or through extensive social media branding.  Most of these are run through constituency or Westminster offices however, there are few MPs who are leading the way in the digital space.

Amongst the social media front-runners are:

Apart from the lack of uptake of social media tools across the Parliament as a whole, the biggest area where there seems to be a lack of understanding about social media is that it is a conversation. Although Twitter lends itself nicely to sound bites there doesn’t seem to be that much political engagement going on. There also doesn’t seem to be that much awareness about the impact of what they can be talking about. For instance, one MP recently complained about the workload required to deal with constituents.  In another case, an automatic news feed on Peter Hain’s Facebook page prominently displayed an embarrassing piece of coverage.

Peter Hain's Facebook Feed

Despite the high profile digital campaign of Barack Obama, the US generally isn’t anywhere near the level of near universal digital and social media adoption that one would expect. For example only 29.5 per cent of US Congress members and Senators are on Twitter – 123 House members and 35 Senators out of a possible total of 535. .

But the fact is, the next election is going to be a hard fought campaign and this is likely to have a transformative effect on digital politics as a new generation of politicians come through.

So where is the opportunity in digital for parliamentary and public affairs campaigns?

The most obvious use of social media is for campaigning as it is easy to demonstrate support for a cause, through re-tweets or number of members in a Facebook group.  Social media both facilitates and reveals groundswells of popular support. Nixon’s famous silent majority, are no longer silent or invisible to politicians.

For electoral candidates, Obama’s secret was always to tweet asks and Calls-to-Action and this should be harnessed by MPs or PPCs. There is no particular need for an MP to tweet about what they are having for breakfast, although the ‘inane’ tweets do personalise the tweeter so they can be beneficial.

But the key is, actively engage and converse with users online by asking supporters, party members and voters to do something. Come to my rally, get one friend to help deliver leaflets, donate £5 to the party, come knock on doors with me. Tweets like these that actively call for support and include the public are far more likely to help the candidate get elected.

This method of personalised engagement and Calls-to-Action can also be harnessed for out and out public affairs campaigns. It isn’t something that will transfer well to asking for support for a bank’s or defence company’s campaign, because the public will always be wary of sinister motives. But it will transfer brilliantly to campaigns surrounding NGOs, charities, patient groups, green and sustainability projects, local engagement and welfare organisations due to the need to rally support through calls-to-action.

A second and underrated factor is providing content for researchers. Like the rest of the UK, parliamentary researchers will often hit Google as their first point of call when finding out about a new subject and developing a point-of-view for their MP. Providing the freshest, most relevant content around a particular area, particularly if it has an industry rather than a specific corporate slant is one of the best ways to influence from a digital point-of-view.

There has been an increasing level of political social media analysis in the recent months. Tweetminister essentially aggregates tweets by Members of Parliament, as well as blogs on interesting issues surrounding communication and an open Parliament while the Hansard Society has recently published a report into the use of Facebook by MPs.

We would love to hear your views on the matter, so please feel free to leave comments.

Cross posted with Ruder Finn Dot Comms.