Tag Archives: communications

Will Henry’s PR campaign work?

23 Nov

Thierry Henry has clearly brought in a crisis PR firm, or at least his agent is working over time. After the debacle of Ireland being thrown out of the World Cup due to the Hand of Henry, Henry said replaying the match was the only fair thing to do. Albeit, he did say it after FIFA had already rejected the Irish request to do just that.

Now Henry says he was abandoned by the French Football Federation and seriously considered retiring from international football. Of course he has thought better of this and he is still going to South Africa.

Obviously, Henry is trying to sell himself as a victim here, but I don’t know how much sympathy anyone really has for him.

Will this PR campaign to lift his reputation out of the gutter work? Only time will tell, but I can pretty much guarantee the Republic of Ireland won’t be buying any Henry shirts in the near future.


Is Google more powerful than Murdoch?

16 Nov

After my post last week about Mr Murdoch and his dislike of online content aggregation tools, specifically Google, I was interested this article on TechCrunch as to whether NewsCorp could indeed hurt Google.

My point of view, especially after my detailed chat with my colleague Ged Carroll,  is that he can’t beat Google, but I think he can scare the bejesus out of Google shareholders and then make Google do something it doesn’t necessarily want to.

Theoretically, as was discussed in the TechCrunch article, if Murdoch can convince Bing, Microsoft’s aggregator, to pay for the aggregation rights of NewsCorp material, it could be worth removing NewsCorp from Google’s online rankings. If he can show he is earning more money from Bing, other news companies might follow suit. Then Google has problems.

By stepping up to Google, perhaps he hopes it back down and deal. This would clearly benefit NewsCorp. Like him or loathe him, he’s clever and he must have something up his sleeve.

According to cash alone, despite his many billions of dollars, Google should win this war, but Murdoch is one of a few people in the world that just by saying his name can cause people, especially in the media world, to shake in their boots. Not many people can get through to whatever Head of State he/she wants, when he wants. Murdoch can and that means something.