Tag Archives: campaigning

Greenpeace ad

20 Apr

Greenpeace does some really powerful ads, the best example I can think of from the top of my head being the Kit Kat palm oil ad.

Here is one that I’ve just seen that is pretty stunning and would have taken a lot of work and, unless it was done pro-bono, would have been pretty costly.

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How not to run a campaign – because its un-Australian

14 Apr

The un-Australian campaign has been fairly well pummelled in the press. So much so that I don’t think I’ve heard the Government give it a serious response or the Coalition giving it any credence either. That being said, below are a few learnings from the campaign.

  1. Don’t skimp on sub-editing or copy-writing. There are at least two typos in the $20 million ad. Address has two Ds. Choose how you want to spell licence.
  2. Just because you use Facebook and Twitter, doesn’t mean people will automatically like or follow you.
  3. The public are a lot cleverer than they used to be – they know when they are being used.
  4. “Australia is a nation of gamblers” is a dumb thing to say. People don’t want to be gamblers, they enjoy a good punt, they like a flutter or two.
  5. People don’t consider playing the pokies gambling. Two-up – yes, blackjack – yes, horse racing – yes. There is something about those pastimes that have more symbolism than the pokies.
  6. People know people with a gambling problem in Australia.
  7. Don’t use website tools such as online polls and then publish the live results unless you are sure the results will show support your campaign.
  8. If point 4 backfires, don’t leave the tool on your website for 48 hours until you come up with something to put in its place
  9. Don’t be too brazen with your spin. No one has ever seriously proposed a licence for gamblers except you.
  10. As an addition to point 7 – Don’t treat people like idiots
  11. Why is it un-Australian to stop problem gamblers gambling?
  12. Pay for polling and focus groups before you launch a campaign like this. The ad buy is around $20 million – you can afford it.
  13. Don’t ever, ever just assume because you are running a campaign, it will get support. This campaign stinks of industry types coming together saying we need to fight back against the government, therefore if we use strategy a from campaign a and strategy b from campaign b and then utilise the tactics from campaign c, we are onto a winner. More often than not, these tactics haven’t been thought about properly. Will they fit my campaign? Will they educate people they way I want to educate them?
  14. Don’t leave yourself open to very clever attacks like the one to the right. Is this therefore Australian?

Campaigning for Sadiq Khan

24 Apr

In my free time I’ve been campaigning for Sadiq Khan, the Labour MP for Tooting for the past 8-9 months since I moved to the area.It has been fantastic to get involved. I’ve met some fantastic new people – it’s true that Labour might not have the money that the Tories do, but they certainly have an enormously energetic level of active support and the team in Tooting are a hard-working, welcoming bunch.

Sadiq has worked exceptionally hard for the people of Tooting since he was first elected in 2005. He was born and raised in the area so he has a natural affinity with the people and a deep-rooted understanding of the issues Tooting residents face. For more information on Sadiq, have a look at his website. It is a new address because he can’t use his old website anymore due to campaigning rules.

He was kind enough to agree to post a message for my blog which is below.

Every US Presidential ad since 1952

21 Apr

A colleague has come across a website that has every US Presidential TV ad since 1952 available to watch. It is absolutely fascinating to see how campaigning has changed since the I Like Ike cartoon ad.

Enjoy –

http://www.livingroomcandidate.org/commercials/2008

New polling says it really is game on

22 Nov

There was some buoyant activists today in the Tooting Labour Party after the exciting news in today’s Observer regarding Labour’s improved showing in the latest opinion polls. The Conservative lead has dropped to just 6 points according to the latest Ipsos MORI poll. While 6 points is still a loss, it equals a hung parliament, which is obviously a better scenario than a complete Labour wipeout. But it could also be just the start of a fight back.

While I don’t think I can add that much more to the analysis of the result by Andrew Rawnsley and the UK Polling Report’s digestion, I can say that this is certainly going to lift the mood of the Labour faithful. This is going to lead to a more hopeful, and therefore more engaged Labour base.  Having people on the street, knocking on doors is vital and the more that come back to the fold because defeat is no longer inevitable, the better.

Hopefully, it will also lead to a more focused leadership, less rumours of a putsch and a more determined party overall.