Tag Archives: advertising

Is the BBC giving free advertising to Coke?

15 Jun

You may not have heard it, or it may not have clicked yet, but the “Wavin’ Flag (The Celebration Mix)” by K’nann is a huge plug for Coke and because it is charting, everyday the BBC is giving free air time to Coke’s jingle. Coke are one of the official World Cup sponsors, so their branding is already everywhere and this song is just part of their massive product promotion. In doing so, Coke gets the product placement award for the day and the BBC gets the sucker award.

The advertising is pretty obvious. Right at the beginning of the song, K’naan sings the coke jingle.

If you’re not convinced, have a listen to the very last musical section of this Christmas Coke advertisement.

The song was originally put out by the artist on his album Troubadour, before being added to a charity album for the Haiti Earthquake, but because of the overtones of national pride, it fitted pretty perfectly as an anthem for the World Cup this year. The original mix didn’t have the jingle at the beginning and the lyrics were apparently somewhat darker. However, with some slight amends and constant airplay on TV through Coke commercials, it has become the theme to this years World Cup and a singles hit (as I write this it is currently number 3 in the UK singles chart)

What confuses me is, why is the BBC playing the Coke version? Surely there can be edits that leave out the Coca-Cola jingle? I personally don’t have a problem with Coke using a clever marketing ploy, I’m more concerned that the BBC has either been duped, lazy or has an ironically disturbing lack of popular culture knowledge.

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This example of advertising through shock tactics I like

9 Oct

By Nick Osborne

A couple of weeks ago, I questioned the wisdom behind a series of ads comparing HIV/AIDS to mass murderers such as Hitler, Stalin and Saddam and whether campaigns using shock tactics like this work.

nyc20ad

Well this week, the New York City Department of Health and Mental Hygiene (what exactly is mental hygiene by the way) has released this poster which has apparently come under some fire.

As you can see, it is an ad highlighting the danger of sugary drinks which are a significant contributor to obesity and other disease such as diabetes.

The fact is this ad is shocking, the marbled, blood vessel laden fat isn’t a particularly nice image, but unlike the HIV campaign, it doesn’t potentially vilify anyone and it could very well raise awareness of the issue. Maybe, this ad could work.

I would love to know your thoughts.