Is Google more powerful than Murdoch?

16 Nov

After my post last week about Mr Murdoch and his dislike of online content aggregation tools, specifically Google, I was interested this article on TechCrunch as to whether NewsCorp could indeed hurt Google.

My point of view, especially after my detailed chat with my colleague Ged Carroll,  is that he can’t beat Google, but I think he can scare the bejesus out of Google shareholders and then make Google do something it doesn’t necessarily want to.

Theoretically, as was discussed in the TechCrunch article, if Murdoch can convince Bing, Microsoft’s aggregator, to pay for the aggregation rights of NewsCorp material, it could be worth removing NewsCorp from Google’s online rankings. If he can show he is earning more money from Bing, other news companies might follow suit. Then Google has problems.

By stepping up to Google, perhaps he hopes it back down and deal. This would clearly benefit NewsCorp. Like him or loathe him, he’s clever and he must have something up his sleeve.

According to cash alone, despite his many billions of dollars, Google should win this war, but Murdoch is one of a few people in the world that just by saying his name can cause people, especially in the media world, to shake in their boots. Not many people can get through to whatever Head of State he/she wants, when he wants. Murdoch can and that means something.

Thoughts?

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One Response to “Is Google more powerful than Murdoch?”

Trackbacks/Pingbacks

  1. Tweets that mention Is Google more powerful than Murdoch? « Shot across the bow – Nick Osborne's diary -- Topsy.com - November 17, 2009

    […] This post was mentioned on Twitter by Nick_Osborne, Nick_Osborne. Nick_Osborne said: Blog: Is Google more powerful than Murdoch? http://bit.ly/1G6vGg #shamlessblogpimping […]

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