This example of advertising through shock tactics I like

9 Oct

By Nick Osborne

A couple of weeks ago, I questioned the wisdom behind a series of ads comparing HIV/AIDS to mass murderers such as Hitler, Stalin and Saddam and whether campaigns using shock tactics like this work.


Well this week, the New York City Department of Health and Mental Hygiene (what exactly is mental hygiene by the way) has released this poster which has apparently come under some fire.

As you can see, it is an ad highlighting the danger of sugary drinks which are a significant contributor to obesity and other disease such as diabetes.

The fact is this ad is shocking, the marbled, blood vessel laden fat isn’t a particularly nice image, but unlike the HIV campaign, it doesn’t potentially vilify anyone and it could very well raise awareness of the issue. Maybe, this ad could work.

I would love to know your thoughts.


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