In this age of 24 hour media, spin doctors, image consultants and press advisers, it really amazes me that all three leaders have a significant image problem.
Brown is seen as distant and struggles to connect with voters. Cameron, no matter how he tries, is still seen as a toff and smarmy (mainly because he is, credit to the public where credit is due). Clegg simply doesn’t have an image.
I thought Brown’s interview with Piers Morgan last night was very good. He seemed relaxed, witty, real and engaging. I think that the interview will pay off and hopefully will show a increasing tightening in the polls. Brown didn’t seem like the distant professor but he seemed like an average everyday man, someone you might want to have a beer with.
However, Brown said something that dumbfounded me. It was in regards to the infamous YouTube video last year. Brown said that he asked his advisers should he have another go at it because he wasn’t happy with it, but his advisers said it was fine. I’m hoping, whoever that was, has been sufficiently rebuked because they failed at the number one priority of their job – to make their boss look good. I’ve written before that I thought Brown had been getting bad advice – clearly I was right.
But are all three getting such bad advice? The Cameron poster debacle make me think his marketing team is failing as well. Cameron asked in PMQs would Labour MPs want Brown’s face on their campaigning documents, but I think some Tories are probably distancing themselves from his image now too.
Clegg is struggling to get any spotlight at the moment, but when the media will be obliged to give the Lib-Dems some column inches during the campaign, I’m sure this will change, but not my much.
So, who’s fault is it, the advisers or the candidates?