Side-wiki is a newish tool from Google that allows members of the public to place unmoderated comments onto a web page using the google toolbar. Every company needs to start monitoring this new tool,which theoretically can open a pandora’s box. Comments could range from the very positive, to the down-right insulting although, it is too early to say if it could have a real effect on a company’s brand image as it can only be accessed and viewed if you have the Google toolbar and you can only add a comment through a Google login and username. Both however, are very easy to get.
If Google starts indexing comments as part of their search result list, then there could be significant issues.
Below are a few high profile names that have been hit by negative or off-message side wiki posts which include the Labour and Conservative Parties’ home pages. The Liberal-Democrat website has no comments at all.
My particular favourite are the comments on the Sun.
My advice to all organisations, post something on your side-wiki now. You can’t stop people from making comments, but youcan at least try and push them past the fold. There is no way to moderate either.






Obama’s healthcare probably won’t go through this week
18 MarBarack Obama has just announced that he has postponed his trip to Australia until at least June, which doesn’t bode well for the immediate future of his healthcare bill.
His bill needs to go through, for the sake of his Presidency and the health of the American people, so he is staying home to lobby for votes. He was due to address a special joint-sitting of the Australian Parliament and had previously shortened his trip so that it was just the one night, but now it is off for a couple of months.
Presumably, he is also postponing his trip to Indonesia and Asia as well, so potentially this bill has also tarnished his position globally. This is very possibly why relations with Israel are struggling so badly.
Australian Prime Minister Kevin Rudd has already, very cleverly, started to turn a negative into a political positive, by saying he feels an affinity with Obama as they are both facing significant problems with each other’s Senate. Rudd has been pointing out that the Liberal-National Coalition has been blocking significant legislation and Rudd and his cabinet has been calling opposition leader, Tony Abbott, Dr No.