Have you seen the panasonic facebook campaign, the persecution of Rommy Gulla? Basically, for 28 days, they are pulling some pretty nast practical jokes on “Rommy” (obviously an actor) for 28 days.
I don’t get it. It is pretty nasty and in my opinion, it is in effect bullying. If it happened to someone in real life, they would be a complete mess by the end of week one and I don’t see how it advertises products the brand wants it to, other than being lowest common denominator marketing by trying to appeal to jackass fans. Sure, there are competitions and it requires you to come back for 28 days in a row (or just twice, once at the begining and once at the end of the process). Plus, what is the link between the competition and the brand?
P.S. Good to see you again.