So, campaigning for the 2012 US Presidential Election has finally begun. I love this time of the election cycle, where we can review ads, dissect them and work out who is going to do well and place bets on who will be the first to sack their campaign staff.
Mitt Romney has just formally announced his candidacy by affirmed his reputation as captain boring as he introduces himself in a two minute chat about what he did last week. What is strange about this kind of introductory film is that it’s not as though people don’t know who Mitt Romney is. He was a serious candidate to be the 2008 Republican Nominee; he was Governor of
Minnesota Massachusetss; he has been listed as a potential 2012 candidate since Obama’s win. So why does he need to introduce himself this way? He should remind people of his points of view and convictions, especially when he has been tarnished in the eyes of the Right by his version of Obama Care and people are suspicious of his religion. He has to show his morals are the same as the next good right wing American’s and I don’t think he does here.
On the flip side of the coin, Tim Pawlenty (or T-Paw according to his website) clearly has employed Jonathan Demme to direct his campaign ads. I’d watch this movie, but I wouldn’t vote for the guy. It’s an interesting concept to use an attack ad to launch a Presidential candidacy, especially when Pawlenty is an unknown compared to Romney. He should mix this, with Romney’s and he would have a much better ad.
I’ll review Obama’s ad in the next few days